Implementing your user adoption strategy

Here are my final thoughts: If you are already tracking logins and clicks and product engagement, that’s great! But do understand that adoption is just not about activity, it’s about building confidence in your product and in your product’s vision and mission.

If you approach user adoption right, which means:

1. Merging the what and why by making user adoption a collaborative effort in your company between product, customer success, sales and marketing, and

2. Looking at what’s happening in your product as a way to engage with your users out of the product so you can get them closer to your company mission and feeling more emotionally connected to your brand,

Then you are grasping the fundamentals of user adoption. You are building a foundation that isn’t built on getting rid of churn, you are preventing it from happening in the first place. And in the process, building a really strong fortress against other competitors to come in. Because if you don’t WOW your users, someone else will.

We have spent the last decade focusing on the buyer and the buyer journey, but everyone has woken up to the fact that customer success is the engine to incredibly exponential growth. User adoption is the FUEL to that engine.